Publicidad Local

• Local Media Blog - Informed take on local search news from the Kelsey Group.
  
• Local Onliner - Peter Krasilovsky's take on what's important in local online media and why.
  
• Screenwerk - Greg Sterling's random musings on online and offline media.
  
• Search Engine Watch - Tips about search engines and search engine submission. Provides a broad focus on
  all things search, including local search.
  
• Searchblog - John Battelle's take on all things search, including local. Author of The Search, an excellent
  book on Google and the impact of search on business and culture.
  
• WebmasterWorld Local Search Forum - Public forum for broad-ranging local search discussions.
  
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• Belden Associates - Custom newspaper research and consulting firm.
  
• Borrell Associates - Local online advertising strategies for local media executives.
  
• Classified Intelligence - International consultants report and analyze trends in traditional and interactive
  media. Publishes bi-monthly "Classified Intelligence Report." Affiliate of the AIM Group.
  
• Kelsey Group - Strategic research and analysis, data and competitive metrics on Yellow Pages, electronic
  directories and local media since 1986.
  
• Krasilovsky Consulting - Provides senior management with competitive intelligence, insights and perspective
  in New Media.
  
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• Local Search: Missing Pieces Falling into Place 11/2004
  
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• Drilling Down on Local (March 27-28, 2006. Kelsey Group)
  
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• PremierGuide - Turnkey private-label local search solutions for publishers, broadcasters and local portal
  operators. No setup or monthly fees. Drive new revenues and 10-50% increase in traffic. 100+ customers.
  

• AdMission - Ad creation, display and distribution solutions for online publishers.
  
• Centro - Centralized online local planning, buying and creative services for advertisers.
  
• eStara - Call tracking and monitoring service for publishers. Supports a variety of revenue models, including
  pay per call and subscription.
  
• Fast Search & Transfer (FAST) - Real-time search and filter technology solutions for online publishers.
  
• i411 - Web-based search and navigation solutions for Yellow Pages publishers.
  
• Ingenio - Pay Per Call solutions for connecting online consumers with businesses by phone.
  
• Interchange - Pay Per Click solutions for publishers, advertisers and local businesses.
  
• Jambo - Pay Per Call solutions for publishers, advertisers and local businesses.
  
• Kanoodle - Pay Per Click solutions for publishers, advertisers and local businesses.
  
• LocalLaunch! - Local Internet Marketing.
  
• Local Matters - Local search solutions for Yellow Pages publishers.
  
• LookSmart - Pay Per Click solutions for publishers, advertisers and local businesses.
  
• MapQuest - Mapping solutions for publishers.
  
• Marchex - Integrated performance-based advertising and search marketing services.
  
• MIVA - Formerly FindWhat. Pay Per Click solutions for publishers, advertisers and local businesses.
  
• Quigo - ROI-based search solutions that facilitate online content-targeted advertising and search engine
  marketing for publishers and advertisers.
  
• ReachLocal - Search Engine Marketing (SEM) services for publishers, advertisers and local businesses.
  
• Citiservi - Request information, proposals or estimates for products or services offered by merchants in your city.
  
• RegisterLocal - Enables local businesses to create and manage a Master Business Profile that is distributed
  across a growing network of popular local search destination sites.
  
• SME Global Solutions - Search Engine Marketing (SEM) services for publishers, advertisers and local
  businesses.
  
• VoiceStar - Solutions for Pay Per Call, Call Recording, Custom IVR Development and IVR Applications.
  
• CPI USA - , Search engine for Classfieds in Spain
  
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• Acxiom - Local business owner? Update your Acxiom listing here.
  
• Amacai - Emphasis on enhanced data attributes (brands, etc.)
  
• GeoSign - Emphasis on franchise and web data.
  
• InfoUSA - Local business owner? Update your InfoUSA listing here.
  
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• A9 Yellow Pages - Includes photos of business storefronts.
  
• AOL Yellow Pages
  
• Citysearch - Includes reviews.
  
• DexOnline - Qwest Yellow Pages
  
• Google Local
  
• JudysBook - Focus on peer ratings and reviews.
  
• InsiderPages - Focus on peer ratings and reviews.
  
• Local - Destination site from Interchange.
  
• LookSmart - Collection of city and vertical content guides.
  
• ShopLocal - Focus on local big box store specials and newspaper Free Standing Inserts (FSI) content.
  
• Superpages - Verizon Yellow Pages.
  
• Switchboard
  
• Yahoo! Local - Includes reviews.
  
• YellowPages - BellSouth Yellow Pages and SBC Yellow Pages.
  
• Yelp - Focus on peer ratings and reviews.
  
• ZipHip - Allows meta search of business reviews across multiple destination sites.
  
• Zipingo - Local search from Intuit.
  
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• GoodKeywords - Free Windows software for finding the perfect set of keywords for your web pages.
  
• Google AdWords Keyword Tool - Ideas for new keywords that can help you improve your ad relevance.
  
• Google AdWords Editorial Guidelines - Suggestions that help you create ads that deliver superior
  performance.
  
• Search Engine Dictionary - Provides an authoritative glossary of search engine terms.
  
• Yahoo! Keyword Selector Tool - Not sure what search terms to bid on? Enter a term related to your site and
  Yahoo's tool will show you: 1) Related searches that include your term; and 2) Estimated number of times
  that term was searched on last month.
  
• Yahoo! View Bids Tool - Type in a search term and Yahoo's tool will show you the Max Bids and listings for
  that term.
  
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• Association of Directory Marketing (ADM) - The Association of Directory Marketing's mission is to grow
  advertiser's businesses and, in turn, industry revenues by maximizing the value of directory advertising.
  
• Association of Directory Publishers (ADP) - Founded in 1898, the Association of Directory Publishers (ADP) is
  the oldest and largest trade association representing telephone directory publishers in the United States.
  
• National Association of Broadcasters (NAB) - A full-service trade association which represents the interests
  of free, over-the-air radio and television broadcasters.
  
• Newspaper Association of America (NAA) -  Nonprofit organization representing the $55 billion newspaper
  industry. NAA members account for nearly 90 percent of the daily circulation in the United States and a wide
  range of nondaily U.S. newspapers.
  
• SEMPO - Search Engine Marketing Professional Organization is a non-profit professional association working
  worldwide to increase awareness and promote the value of Search Engine Marketing worldwide.
  
• Yellow Pages Association (YPA) - The trade organization of a print and electronic media industry valued at
  more than $26 billion worldwide ($14 billion in the U.S.).
  
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